Meet the MB&F LM FlyingT, Max Büsser’s first watch designed for women
Founder Maximilian Büsser discusses the difficulty in designing a watch with someone else in mind
by Tracey Llewellyn
In the watch world, Maximilian Büsser?s skills as an orator are legendary. Always speaking from the heart, where the man holds court, the crowds will follow. It is, therefore no surprise when he says that his horological powerhouse, MB&F, was established on emotion ? not just his intense passion for watchmaking but also a rising anger. Anger that he was ?working for the man?, that he had become a marketer within an industry intent on selling its soul for double digit growth. And so MBF was a rebellion, a chance for Büsser to create timepieces in a totally personal ? and for him ?selfish? ? way.
Büsser says that it took the better part of 10 years for him to shake off his corporate demons, using his creations and the MB&F journey as a form of psychotherapy. Only once he felt appeased could he look at creating a timepiece for someone else and, as his whole life has been lived in a matriarchal environment, it seemed right that this first venture should be a watch for women ? an homage to the people who inhabited and centred his personal universe: his wife and his daughters and, importantly, his mother who poignantly passed away just as the Legacy Machine FlyingT neared completion.
The journey was not an easy one. Büsser says of MB&F?s initial decade: ?Not only had I completely lost any reflexes as to how to create for someone else, b...
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