The third watch to arise from Roger Dubuis’ new partnership with Lamborghini’s motorsport division blends performance and luxury.

by James Buttery 

Partnerships are a tricky thing to get right in the watch industry; some fit hand-in -glove while others make no sense at all. But even though the parallels between watches and cars – internal mechanics, low tolerance engineering – inject a certain authenticity from the get-go, not every partnership is guaranteed to work.
Ferrari has a long history of partnerships, from Girard-Perregaux to Panerai, but the watches never really sang. Cabestan came closest with its £320,000 Scuderia Ferrari One, which hit the red and yellow vibe of F430-era Ferrari on the nose in 2010.
Just two years later Ferrari hooked up with Hublot at a time when both brands were growing in ambition and scope. It was immediately apparent that the end product would be more than Hublot watches with Ferrari?s Prancing Horse crest on the dial.
Fellow Italian supercar marque Lamborghini concluded its eight-year partnership with Blancpain at the end of 2016 and, less than a month later, its motorsport division, Lamborghini Squadra Corse, revealed it had signed a new deal with Roger Dubuis, which had itself only recently announced a slightly less obvious partnership with tyre maker Pirelli.
In theory, at the very least, the partnership is a natural fit. Both brands are at the bolder, more disruptive ends of their respective...