TAG Heuer presented the second generation of the connected watches in Mexico. It is called Connected Modular 45.
 

26 April 2017, Mexico City

TAG Heuer, the Swiss luxury watchmaker, presented today the second generation of its connected watch in Mexico. The event, held in the Altto San Angel complex in the south of Mexico City, and which featured Henri Monti, TAG Heuer Sales Director for Latin America, and Karim Santiago, Director General in Mexico, gathered over 300 guests to unveil the first luxury connected watch with the Swiss Made label.

Ariana Ron Pedrique and fashion blogger Ari Camacho (The double Denim), together with Chumel Torres, were the hosts. They all shared their experiences regarding the importance of staying connected 24 hours a day. Chumel, the creator of ?El Pulso de la República?, a programme with more than 1.5 million viewers in YouTube and anchor of ?Chumel con Chumel Torres? in HBO, joined the TAG Heuer family as a friend of the brand and premiered his video ?#24HoursConnected con el TAG Heuer Modular 45?.
The presentation ended with a #DontCrackUnderPressure challenge for participants? physical and mental strength as they biked a virtual route and assembled a different Connected Modular 45 to illustrate its modularity.

Chumel received a prize from Karim Santiago, who commented: ?Successful products are No. 1 in the market; different and unique. The TAG Heuer Connected Modular 45 has a...