Microbrand Monday: Sitting for a Cup with Brew Watch Co.’s Mastergraph and Retrograph
It?s been quite a while since spotlighted a brand in our “Microbrand Monday” series, last time going hands-on with Martenero’s Edgemere Reserve. This week we are back, now turning our focus to a company well known in the watch enthusiast community in and around New York City: the Brew Watch Co.
The independent company is led by founder and designer Jonathan Ferrer. Inspired by industrial espresso machines and their ?special blend of warm contrasting colors and a variety of brushing effects,? the brand?s uniquely designed watches have made waves since their initial launch in 2015, starting with the aptly named Special Blend model. Since then, Brew has unveiled three successive designs in its High Pressure (HP-1, two versions pictured below), Retrograph, and Mastergraph series, in the process gaining itself a loyal fanbase both for the personality of the brand and its founder, and for the truly unique value proposition its watches present.
Jonathan Ferrer and Brew Watch Co.
Recently, I had the opportunity to speak with Ferrer and learn a little more about his background and his firsthand experience leading the Brew brand since its initial debut. Ferrer continues to be the sole operator of Brew, serving as its lead designer, project manager, engineer, photographer, marketer, and salesman, working with outside teams only for production, with specialized manufacturers assisting in prototyping, testing, and ultimately producing the brand?s model...
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