It?s pretty rare for a new brand to emerge that captures the rapt attention of both the high end haute horlogerie crowd and the value driven enthusiast sides of the spectrum, but then again most brands don?t operate quite like Ming. Since the brand launched in 2017, they?ve operated on multiple fronts: affordable, design forward pieces at one end, and more adventurous, complicated pieces at the other. Along the way, through the release of 15 models (in less than three years!), Ming has racked up tons of praise from all sectors of the watch community for their distinctive aesthetic and focus on high quality no matter the price level, culminating in 2019 with a win in the ?Horological Revelation? category at the Grand Prix d?Horlogerie de Genève. Ming?s newest watch, announced today, is the 27.01, and it represents a decisive step forward from their debut, the 17.01, and the many iterations of that initial piece.
Ming 27.01

Case Material: Stainless steel
Dial: Gray
Dimensions: 38 x 6.9mm 
Crystal: Sapphire       
Water Resistance: 50 meters  
Crown: Push/pull                   
Movement: MING 7001.M1 (ETA Peseux 7001 base)
Strap/bracelet: Smooth calf burgundy leather strap by Jean Rousseau Paris  
Price: ~$4,050
Reference Number: 27.01
Expected Release: Available now 

At a glance, you?ll notice plenty of similarities between the 27.01 and other watches in the ?17? lineup that have come and gone over the last few years. The hallma...