In a new series, we profile the most significant watch designs of the modern era, from Chanel to A. Lange & Sohne
Since the mid-Nineties, Swiss watchmaking has firmly re-established itself after the quartz doldrums of the Eighties, and rejuvenated a spectrum of ?classics? such as the Reverso, Royal Oak and Speedmaster. But what are the truly modern classics; those born of watchmaking?s ?v2.0? era" Now we have a recent history to look back on, it?s a pleasant surprise to realise how many there are, and therefore how fresh the industry still is, despite its tendency to don the rose-tinted specs.
We will be adding more watches to the list over the coming weeks – if you have a suggestion for inclusion, let us know on Twitter or Facebook!

1994: The Lange 1
Over 20 years after it helped relaunch A Lange & Sohne, the asymmetrical beauty has played a defining role in ...
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2000: The Chanel J12

The J12 is the watch that paved the way for fashion-brand respectability in the stuffy world of watchmaking, spawning countless ...
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2002: The IWC Big Pilot’s Watch

It?s arguably the most totemic watch of a brand canon chock-full of classics but ? believe it or not ? ...
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2004: Hublot Big Bang

Now into its second decade, love it or loathe it, Hublot?s posterboy is here to stay ? the product of ...
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2005: The Bell & Ross BR01

We take a look at the square-cased aviation...