Montblanc: Old School and High Tech
This article was originally published in the November/December 2022 Issue of the WatchTime print magazine.
While its name refers to one of the most iconic mountains in Switzerland, Montblanc is a German company founded in 1906 in Hamburg. It quickly made a name for itself with its high-quality fountain pens, a reputation that achieved a new dimension in 1952 with the introduction of the famous 149, still one of the hallmark products of the brand. In 1935, Montblanc opened its first workshop to produce fine leather goods, and in 1997, the brand?s first watches emerged. It offered timepieces with both quartz and mechanical movements. The latter got an impulse when it was integrated with Minerva. This historically significant movement manufacture from Villeret, a town in the Swiss Jura, allowed Montblanc to expand its collection with refined inhouse movements and dashing complications.
New Tech
Today, these are also the three pillars of the brand, although Montblanc is working hard on adding a fourth one to it, that of New Technology. According to Dr. Felix Obschonka, the Director of this division at Montblanc, the brand took this step because it wants to enrich its clients? daily lives with its products, and today that includes technologically advanced products. A range of products has been developed to serve them as best as possible, with more being added shortly, from smartwatches and headphones to augmented paper. Obschonka says that the b...
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