Montres Breguet CEO Thierry Esslinger On the Future of the Brand
Thierry Esslinger has headed the Breguet manufacture as its CEO since September 2017. In an interview with Chronos Editor-in-Chief and Ebner Publishing International Editorial Director Rüdiger Bucher, Esslinger discusses the foreseeable challenges for the company.
Montres Breguet CEO Thierry Esslinger
What does the strategy look like at Breguet for the near future"
There will be no fundamental changes to the direction of our brand strategy. Breguet will continue to produce tourbillons and ultra-thin watches. We will continue to expand the Marine collection, which was revised in 2017. You will continue to see the typical Breguet aesthetics as expressed through complex guilloché dials, as well as enamel and mother-of-pearl dials. And of course we will be working with silicon technologies within the movements. As you have just described, this is a brand with a long tradition but doesn’t remain stubbornly locked in the past. You put intensive effort toward working with new technologies. What does that look like in design"
If you look at the history of Breguet, you’ll see a broad range of very different design approaches that go back to the work of Abraham-Louis Breguet. Some of these are timeless designs that still have a modern look today, and they provide a rich source of inspiration for our current developments.
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