Nine cool things we saw at TAG Heuer HQ
Behind the rambunctious marketing campaigns, TAG Heuer remains one of the most storied mainstream watch brands. Ushered behind closed doors at its Chaux-des-Fonds headquarters we discovered everything from street art to skeletonisation as well as a fine museum. Here are nine talking points from our recent visit.
By James Buttery
A number of 3D-printed parts, including the Link bracelet and Monaco case in TAG Heuer’s rapid prototyping department. The printer can print separate, yet interconnected components like this bracelet in a single pass. It takes 8 hours to print an 18-part prototype with the machines running overnight, which allows designers to see new ideas within hours rather than weeks. And let’s be honest, who wouldn’t want a 3D-printed Monaco case to play with"
Alec Monopoly, the clown prince of pop art and TAG Heuer ambassador, has his own “studio” within the manufacture where he can come for moments of quiet reflection. Big on spray paint; not so big on apostrophes.
The revolutionary Mikrograph stopwatch from 1916, the first mechanical device to be able to measure 1/100th of a second, on display in TAG Heuer?s “360” Museum.
On Par: If you thought golf-counting watches were a modern gimmick, a la Hublot’s Big Bang Unico Golf, launched this year, or oddball German watch brand Jaermann & Stubi, think again. The TAG Heuer museum is home to this, the movement of...
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