Nivada Grenchen is one of our favorite recently resuscitated heritage brands for a few reasons. The first, of course, is the watches themselves. Nivada Grenchen?s sports watches produced in the 60s and 70s feature some of the most enduring designs of the era, so simply reproducing the aesthetic of those pieces with modern movements and manufacturing is a winning game plan. But Nivada has taken things a step further since the brand was relaunched, and leaned heavily into the enthusiast watch community for support. One gets the impression that the people behind the brand are genuinely interested in making watches for connoisseurs and people who are deep into this hobby already, and to that end they?ve offered their new watches with a range of customization options, from dial colors to the movements that are used. This is the kind of thing that hobbyists love. For Nivada?s latest watch, a new version of the Antarctic (which we first discussed here) the brand was inspired by a photo of a vintage watch shared by a fan on social media. Taking cues directly from your customer base can be a slippery slope, but it?s certainly a proven method of tying your brand directly to the people who support it. Let?s take a look at the new Antarctic Spider. 
The Antarctic is an unfussy, traditional sports watch that has clear parallels to early examples of the Rolex Explorer and similar no nonsense tool watches that were meant to simply be worn for any conceivable occasion, whether t...