No Rolexes or Pateks – How Japanese watch brands Casio, Citizen and Seiko won over the likes of Bill Gates, Steve Jobs and other billionaires with their inexpensive watches
Bill Gates might be one of the richest people on earth, but you won?t spot him with a million-dollar watch; he?s a fan of a no-fuss diving watch by Japanese watchmaker Casio Duro that retails for US$70.
Via Instagram / @thisisbillgates
Gates isn?t the only billionaire who appreciates the reliable precision of Japanese timepieces; Hong Kong billionaire tycoon Li Ka-shing is a devoted fan of Citizen watches while the late Steve Jobs loved the minimalist aesthetics of the Seiko Chariot watch.
Via Instagram / @josephjmaster
The Swiss dominated the watchmaking for centuries, but when the rise of reliable quartz movement triggered what?s known as the quartz crisis in the 1970s, it delivered a devastating blow to an industry that built itself on intricate craftsmanship and historic know-how. The Japanese in particular, refined the use of battery-operated quartz movements, effectively establishing an entirely new segment of watches at an affordable price point that previously did not exist. Via Instagram / @atomoswatchclub
The Japanese watch industry, however, isn?t built entirely on quartz timepieces; some brands? roots date back more than a century ago.
Citizen, Seiko and its high end extension Grand Seiko produce top notch mechanical timepieces that rival their Swiss counterparts in both craftsmanship and know-how.
The Japanese?s single-minded dedication to perfection has led these brands to create highly sought after and collectible timepieces.
Seiko and Grand Seiko in ...
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