Sometimes a brand will launch a new watch line to intense fanfare, and then seem to forget about it, letting it twist in the proverbial wind while diligently shoring up other more proven collections. It?s a big gamble to launch a new watch collection, and timing follow ups after a big introduction is an inexact science at best. Norqain, with the launch of the Wild One last fall, has taken an aggressive approach to getting the word about their new high end sports watch, with quick follow ups that expand the palate of what the Wild One can be, and rapidly familiarize the watch community with the new platform. 

The latest Wild One has a distinct aesthetic impact, and also serves to highlight a new Norqain partnership, all based around a location that is of genuine importance to the brand. The Wild One Zermatt Unplugged Special Edition celebrates Norqain?s involvement in the Zermatt Unplugged music festival, which occurs annually in the picturesque Swiss ski village at the base of the Matterhorn. Zermatt is also the location of Norqain?s flagship boutique, and as a center of outdoor sport it falls right in line with the brand?s bent towards adventure. To bolster their ties to the music festival, Norqain is offering a limited number of the new watches as part of a package that includes a two night stay in Zermatt during the festival along with a VIP ticket and a day of skiing with Olympic medalists Tina Weirather and Ramon Zenhäusern, who are also Norqain ambassadors...