I think it might surprise some longtime readers and friends to learn that I kind of love the Olympics. I?m not the biggest sports fan and generally scoff at watches tied to athlete ambassadors and endorsements, but the sheer spectacle of the Olympics gets me everytime. I won?t sit here and say that I?m some great expert on competitive swimming or track and field, but without fail, every four years, I get drawn into the inherent drama of it all. So I?m looking forward to this weekend, when the Paris games begin in earnest, and following along as much of it as I can. And while it?s not the reason I?ll be tuning in, I?m mentally prepared for an absolute onslaught of Omega advertising and branding to blanket the telecast. 

Omega, of course, is the official timekeeper of the Olympic Games, and they have a long history of producing watches to mark the occasion. They began counting down to Paris one year ago with a nicely refined white dialed Seamaster featuring a gold bezel. Gold, unsurprisingly, factors heavily throughout Omega?s run of Olympic watches. For mark the start of this year?s Games, Omega has unveiled a watch that, fittingly, makes use of all of the metals associated with the Games, the Omega Paris 2024 Bronze Gold edition. 
Omega fans will immediately recognize this watch as a new version of the fan favorite CK 859, a limited production piece in a throwback 1930s style that is the antithesis of the often oversized sports watches Omega has specialized in ...