?The Speedmaster conveys the same emotions as [it did in] 1969,? says Omega President and CEO Raynald Aeschlimann, who talks to WatchTime’s Rüdiger Bucher in this exclusive interview about the 60th anniversary of the Omega Speedmaster and how he responds to today?s buyers with a model that is so steeped in history.

RB: In 2017, Omega is celebrating 60 years of the Speedmaster. This year began with the presentation of the limited edition dedicated to #speedytuesday [above], which was sold out within just four hours.

RA: That was a fantastic experience. Many watch buyers and collectors have a huge passion for the Speedmaster. In the process, we saw how big the Speedmaster community has become. Most of them have bought this watch because they found that it is the right product: a watch by watch fans for watch fans. RB: You developed the watch together with Robert-Jan Broer, founder of the blog fratellowatches.com, who created the term and the hashtag ?Speedy Tuesday.?

RA: The exciting thing is that the idea for the watch, for the “reverse-panda” watch dial, came from the community. There is a connection with the past as well as a link to the future here.
RB: Watch fans are one thing, but Omega has to appeal to a broader public. How does the concept of “Speedy Tuesday” translate to the masses"

RA: The theme of Speedy Tuesday has appealed to a lot of our younger buyers, who have been focused on our James Bond theme so far ? both in ...