Few partnerships between watchmakers and individuals are as popular as those between brands and tennis stars. With an engaged audience that skews into the upper echelons of income streams and as a sport with a primary focus on individual achievement and? importantly? wrists attached to hands attached to rackets, it?s little wonder how tennis has become so popular for luxury brands, particularly.

Rolex, for example, has been the ?official timekeeper? at Wimbledon since 1978 among many other major tournaments since, and has been on the wrist of legendary player Roger Federer in an official capacity since the beginning of their partnership in 2006. Similarly, Selena Williams has served as a prominent brand ambassador for Audemars Piguet since 2014, and Rafael Nadal made headlines in 2020 after winning the French Open while wearing a million-dollar Richard Mille designed and then named for him (below).
This month, we see the latest update to this history of tennis stars and watchmaking from TAG Heuer, with the announcement of their new Aquaracer Professional 300 Naomi Osaka Limited Edition. The watch is named and launched in partnership with Japanese tennis star Naomi Osaka, who last year became one of TAG Heuer?s latest ambassadors alongside several others in 2021, including the Olympian Sydney Mclaughlin and actor Ryan Gosling.

At a glance, the new watch uses the 2021-introduced Aquaracer Professional 300 as its base design, with it specially featuring a ...