One Watchmaker’s “No BS” Policy Leads to an Engaging New Book
Let?s be upfront about it: The watch industry is downright intimidating during the best of times and outright impenetrable in the worst of times. When you combine the spectacular prices, the minutiae of mechanical details, and the history of these century-old brands, it?s damn near impossible to find a proper guide into navigating questions like, ?How can I get into watchmaking"? or ?Why are the hands on my watch loose"?
Enter Anthony L., better known on Instagram as the @nobswatchmaker. You may be one of his 12,000 and growing followers, or maybe you?ve just seen a post or two of his where he documents the unglamorous lifestyle of a watchmaker in NYC. It?s often hilarious and rings true to the many stereotypes people have about the luxury watch industry and the people around it. Through all the ?sex piles? and the glitz of watch influencers on Instagram, Anthony?s account cuts the crap ? or BS, if you prefer ? and offers the rare portrait of the watch influencer as an educator rather than a celebrity. Anthony?s path into the industry reflects his portrayal of it on social media.
?There is no romance in watchmaking for me,? he says. ?I was forced to learn watchmaking at the ripe age of 12. I absolutely hated it. I hated it with a passion. I was a 12 year old and all I could think about was playing outside with my friends and watching cartoons on Saturdays. Instead, I woke up everyday at 5:30 A.M. and worked on watches until it was time to go to school. I would c...
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