The New Years holiday is typically a time to reflect and set some goals for the upcoming year ahead. Even if you?re not into setting New Year’s resolutions, the turning over of the calendar is a good opportunity to take stock. I?m not normally the type to set New Year’s resolutions myself, so I hope you won?t think it?s presumptuous that I?m about to lay out a goal for the entire watch community.
I?d like to humbly propose that 2024 be the year we collectively abandon a practice that I?ve personally always found a bit strange: the ?watch? Instagram account that sits alongside your ?regular? account. Two accounts! One just for watches, one for – and I?m gesturing wildly here with both arms – everything else. To me that seems like a lot of work.  Why do we do this" I?ve heard all kinds of explanations. The most common is that we, as watch collectors, don?t want to endure the weird looks and questions from friends and family when they see regular wrist shots pop up in their feed. To that I say: they already know how weird you are. We should fly our watch freak flags high, with wrist shots alongside pics of your breakfast burritos, gym selfies, and summit photos. 

Current grid: Just about all watches

In 2024, let?s say goodbye to the idea that a watch focused Instagram is somehow not worthy of the views of your non-watch obsessed friends. They should accept you for who you are. And if somehow you?ve kept your watch hobby a secret all th...