Opinion: Selling Points that Don’t Sell Me - luxury watch

Opinion: Selling Points that Don’t Sell Me



Origin stories in this hobby influence the rabbit holes we follow. My story began when I learned not all modern watches have batteries. The simple idea that mechanical watches were still being made, sold down the street from me, and could run for years without intervention blew my mind. Partially because it was mechanically impressive, but mostly because of how unnecessary it was. The concept of dozens of components interacting to move hands around a dial, when a perfectly functional watch can be purchased at the grocery store for $20, resonated with me.
My discovery of these rebelliously absurd contraptions came at a time in my life when I had two kids in daycare and income was not disposable. My first mechanical watch was a one-handed Luch, a watch I loved dearly, and purchased for about $50. I didn?t care about finishing or accuracy, just that I had something unnecessarily complicated strapped to my wrist. Years later, my philosophy hasn?t changed much. When considering a new watch, I always ask myself three questions: What does it do" Does that thing excite me" Is there anything about the watch that doesn?t excite me" That third question is the one that keeps my collection and budget in check. The answers I come up with, always rooted in my original fascination with accessibly priced mechanical timekeeping, have surprised me. Some are movement specific, and others centered around design.

Photo by Nathan Schultz

So, to kick off a two-part series...
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Introducing – The new Tudor Pelagos FXD GMT Zulu Time x Marine Nationale

31-10-2024 04:00 - ( Luxury Watch )
Best-Kept Secrets: A Cool IWC Pilot?s Chronograph For Less Than ?2,000

In-Depth – The Steel Patek Philippe Cubitus 5821A on the Wrist

This was, by far, the most anticipated launch of the year, but also (and unsurprisingly) the most discussed and commented new release of 2024. In fact, I can’t recall witnessing such an amount of reactions from the watch community since the launch...
31-10-2024 04:00 - ( Luxury Watch )
Best-Kept Secrets: A Cool IWC Pilot?s Chronograph For Less Than ?2,000

Tudor Announces the FXD “Zulu Time,” the First Pelagos with a GMT Complication

Sooner or later, you just knew it was going to happen. For as long as there?s been a Pelagos, and as long as there?s been a Tudor GMT movement, and as long as there?s been a human impulse to speculate, there?s been a call for the Swiss brand...
31-10-2024 03:59 - ( Luxury Watch )
Best-Kept Secrets: A Cool IWC Pilot?s Chronograph For Less Than ?2,000

Just A Minute With The Timex x Fortnite MK1

Just A Minute With The Timex x Fortnite MK1 The analog variant features a black PVD stainless steel case with a matching black dial and nylon strap, the hour markers replaced with symbols from the game and Fortnite written just above 6:00. A...
31-10-2024 03:59 - ( Luxury Watch )
Best-Kept Secrets: A Cool IWC Pilot?s Chronograph For Less Than ?2,000

Hands-On: the Maurice de Mauriac Rallymaster III

Tennis is having a bit of a moment. From the tennis-core revival Zendaya seems to have inspired to the hordes of people (and celebrities, who we all know aren?t people) who descended on Flushing Meadows earlier this fall for what turned out to...
31-10-2024 03:59 - ( Luxury Watch )
Best-Kept Secrets: A Cool IWC Pilot?s Chronograph For Less Than ?2,000

Hands-On: The Jaeger-LeCoultre Reverso Tribute Monoface Small Seconds Is A Truly Modernized Classic

You’re right; this isn’t the recently introduced two-hand Jaeger-LeCoultre Reverso Tribute Monoface in its almost-true-to-1931 size. This is “only†the Reverso Tribute Monoface Small Seconds version that the brand added to its collection...
31-10-2024 03:59 - ( Luxury Watch )
Best-Kept Secrets: A Cool IWC Pilot?s Chronograph For Less Than ?2,000

Feel Like A Sorcerer With The Roger Dubuis Knights Of The Round Table, The Omniscient Merlin

How many Roger Dubuis Knights Of The Round Table collectors are there worldwide" There can?t be many, but I suspect the exclusive club is pretty hardcore. Hardcore collectors are meticulous, so I guess they have all 10 ?KRT? creations that have...
31-10-2024 03:59 - ( Luxury Watch )
Best-Kept Secrets: A Cool IWC Pilot?s Chronograph For Less Than ?2,000

Gearing Up For The Revival Of Universal Genève ? Some History And What To Expect

It has been the better part of a year since Partners Group and CVC Group ? the owners of Breitling ? announced their acquisition of Universal Genève. Things may have been quiet on the outside, but rest assured plenty was going on behind closed...
31-10-2024 03:59 - ( Luxury Watch )
Best-Kept Secrets: A Cool IWC Pilot?s Chronograph For Less Than ?2,000

Introducing: The New Tudor Pelagos FXD GMT “Zulu Time”

The Tudor Pelagos FXD GMT “Zulu Time†has just become the latest addition to the brand’s collection. This titanium GMT watch uses the Pelagos FXD as a base, adding a 24-hour bezel, 24-hour hand, and a new METAS-certified movement. The result...
31-10-2024 03:59 - ( Luxury Watch )
Best-Kept Secrets: A Cool IWC Pilot?s Chronograph For Less Than ?2,000

Hands-On With The Surprisingly Impressive Echo/Neutra Rivanera

It’s time for a confession: dress watches are generally not for me. This is due to my predominantly casual everyday style and a lack of formal events in my life for which a dress watch would be most appropriate. But that doesn’t say anything...
31-10-2024 03:59 - ( Luxury Watch )
Best-Kept Secrets: A Cool IWC Pilot?s Chronograph For Less Than ?2,000

Hands-On Debut: Roger Dubuis Excalibur Knights Of The Round Table Watch With 12 Micro Sculptures

When the first Roger Dubuis Knights of the Round Table watch was introduced in 2012, most people felt that it was likely a one-off artistic experiment related to the fact that, for several years, Roger Dubuis created “Excalibur†watches named...
31-10-2024 03:59 - ( Luxury Watch )
Best-Kept Secrets: A Cool IWC Pilot?s Chronograph For Less Than ?2,000

New Release: Albishorn Type 10 Chronograph Watch

If you?ve hung out in the watch community long enough, you?ve no doubt become familiar with all the romantic stories about the origins of certain watches. Polo matches, car crashes, heroic military missions, daring explorations into the unknown ?...
31-10-2024 03:59 - ( Luxury Watch )
Best-Kept Secrets: A Cool IWC Pilot?s Chronograph For Less Than ?2,000

Casio G-Shock G-STEEL GM2110D Watches

Originally introduced in 2019, the Casio G-Shock 2100 series has been a runaway success for the brand. The collection has since expanded into a wide variety of models that render its signature octagonal-shaped case in multiple sizes and materials....
31-10-2024 03:59 - ( Luxury Watch )
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