Over the last several years, many watch brands have tied product launches to charitable causes in one way or another. We?ve seen this take many forms, but the area of environmental conservation stands out as a focus for many. It?s now fairly common for watches to incorporate recycled materials, to be packaged in minimalist boxes that produce less waste, and to be associated with a particular specific effort to reduce harm to the environment. 
Oris has been a leader in this movement for the last decade, bringing awareness to causes worthy of wide support through the release of limited edition watches that put a spotlight on conservation efforts that the brand believes in. This is foundational to what makes Oris the brand that they are. It?s not a marketing ploy, or an attempt to grab the spotlight of the constantly growing watch media – their partnerships and conservation efforts come from a genuine desire to inform their customers and make the world a better, more sustainable, and cleaner place to live.  ?We?re always looking to see what we can do better in the environment we operate in,? says V.J. Geronimo, CEO-North America of Oris Watches USA. ?It?s how we approach things, we try to do the right thing.? 
Oris began releasing watches that placed a focus on various conservation efforts in 2010. This was a very different period in terms of watch culture – well before Instagram influencers, and on the early cusp of the vintage watch influence on mainstream ...