Officine Panerai may trace its roots way back to the 1860s ? and its modern collection, to the iconic pieces it developed for the Italian Navy in the 1930s ? but the Florence-based, Swiss-made watch brand has officially embraced the digital age, announcing this week its first “e-commerce first” watch ? the new Panerai Luminor Submersible Automatic Acciaio – 44mm, limited to 100 pieces and offered to online customers in Panerai’s e-boutique.
The new Luminor Submersible Automatic Acciaio is limited to 100 pieces, with the first 30 sold online.
Manufactured at Panerai’s manufacture in Neuchâtel, the Luminor Submersible is the company’s most professional-grade divers’ watch ? water-resistant to a depth of 300 meters, with a unidirectional rotating bezel for calculating dive times. (Panerai’s other main collections, the Luminor and Radiomir, while replicating the design of watches made of Italian navy frogmen of the 1930s and ’40s, are not equipped with the latter feature, regarded as a requirement on modern watches for diving.) The watch’s 44-mm case is made of AISI 316L stainless steel and features the patented, lever-like crown-locking device that secures the screw-down crown and ensures the case’s water-resistance. The crown-locking lever device helps ensure the Luminor Submersible’s 300-meter water resistance.
The watch’s dial is a deep blue color, with applied hour markers (including applie...