Past and Present: The Retro-Cool Bulova Computron
The Bulova Computron doesn?t look or feel like any other watch. It?s very much a product of its time, but with the way watches have that ability to tap into deep wells of nostalgia, it?s also, in a way, completely timeless.
?In the ’70s Bulova came out with the Computron watch,? says Carl Rosen, Bulova Historian and former COO. He tells us it was also known as the ?Trapezoid? due to its unique shape, which didn?t require you to turn your wrist to tell the time if you were driving. ?It?s cool now, because it was cool back then,? says Rosen, hinting at the fondness modern watch enthusiasts have for digging into the history of the products they collect and admire.
Bulova’s 1976 Annual Report cover and a Computron ad.
Early Computrons came in chrome and gold tone, and these futuristic looking watches, both then and now, require you to push a button to get a read out of the time, and pressing the button multiple times gives you the date or other information depending on the model.
A vintage Computron, packaging and all.
The combination of the unique case shape and the glowing digital readout makes one think of all sorts of speculative science-fiction. This is what an industrial designer from the ’60s would have imagined a watch to look like in a future generation.
?It?s cool now, because it was cool back then.? ? Carl Rosen, Bulova Historian
The modern lineup.
The modern incarnation of the Computron pays tribute ...
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