When Bell & Ross launched its BR 05 collection of integrated-bracelet luxury sports watches in 2019, we knew it was only a matter of time before the new family ? which kicked off with time-and-date only models and a smattering of skeletonized pieces ? would add that most popular of sporty complications, a chronograph. That time, it turns out, is today, at our virtual WatchTime Live collectors’ event. Here’s a look at the new BR 05 Chrono Black Steel and Blue Steel.

Like their predecessors, which have been dubbed “urban explorers” and “masculine jewels” by CEO Carlos Rosillo, the BR 05 Chronograph sports a 42-mm case in the rounded-square style of Bell & Ross’s Instrument models, which integrates smoothly into the specially designed steel bracelet. (Also in keeping with their antecedents, both the black-dialed and blue-dialed models are also available with integrated rubber straps.) The case’s flat surfaces are satin-finished and its bevels are polished. On these chronograph models, the pushers, crown guard, and crown are designed as a single unit, fluidly incorporating into the silhouette of the case.
The dial, in navy blue or jet black, is in a classical two-register style, with soft-edged, 1970s-inspired subdials that Bell & Ross describes as “midway between round and square,” echoing the overall geometric aesthetic of the case. The 9 o’clock counter tallies the chronograph...