In 2012, when we first started discussing making our own watch accessories, one concept was at the core of what we were trying to do: manufacture our soft goods in America and not just order from catalogs and put our name on it. Now, that?s a concept that is easier said than done, but luckily being in NYC, we had a wealth of manufacturers at our disposal to talk to in the Garment District (west 30s for those who aren?t familiar). Once one of the biggest clothing and textile manufacturing centers in the world, and still one of the biggest in the US, we were able to find high-end bag and belt makers with decades of experience to help us develop watch straps and cases.

We found some great shops, and over the last few years have worked with them to make and evolve our products. And, we?re very proud of what we have achieved. Our products are stylish, durable and most importantly, different. While in some ways a watch strap is a watch strap, we continue to craft ours with unique details, from the signature metal keeper of our Model 2?s to the sculpted cross-section of our High Craft – Vintages and Model 1?s. We?ve also continued to give our straps a genuinely crafty feel through emphasizing hand-made details resulting in a bit of wabi-sabi that adds character that can be lacking in more mass-produced straps.
Moss High Craft – Model 1

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