Rado is a fun brand. Part of the Swatch Group, as a brand they?re quite a bit more design and materials focused than most of their group siblings. While others are just now getting their feet wet with ceramic, Rado has been using the material for years, often in avant garde designs that are a challenging sell to a mass audience, but find their niche with folks who are after something different or unusual. Their latest release, the True Thinline Anima, is Rado to the core. A ceramic case with an unusual shape in an uncommon color paired with a skeletonized dial might be off the rails for most brands, but it?s right in Rado?s wheelhouse. Let?s take a look.

Rado True Thinline Anima

Case Material: Ceramic
Dial: Open
Dimensions: 40.0 x 44.8 x 10.8mm Crystal: Sapphire        
Water Resistance: 30 meters
Crown: Push/pull                        
Movement: ETA A31.L02
Strap/bracelet: Ceramic bracelet
Price: $3,000
Reference Number: 766.6112.3.031
Expected Release: Available now 

The True Thinline Anima?s case is olive green ceramic, a first for the brand. Ceramic is a great alternative material to stainless steel and titanium, as it offers near total scratch resistance. We see quite a few watches in black ceramic, but more colorful cases are a bit rare, so credit to Rado here for being willing to experiment, and also for the technical know how to produce this color. The case is monobloc in its design, and has an unusual barrel-like shap...