Rado President Matthias Breschan on Designing the Future
WatchTime?s Roger Ruegger sat down with Matthias Breschan, member of the Extended Group Management Board at the Swatch Group since 2005 and President of Rado since 2011, to talk about his role and the brand’s recent transformation.
Rado President Matthias Breschan
WT: Having been at the helm of Rado since 2011, what was your personal highlight of the past eight years"
MB: There have been many, but the one that really stands out is from this year [2019]. We had been working for a really long time to create an unrivaled color palette in high-tech ceramic. It was a passion project for me and the whole team as well as something the industry expected of us as the pioneer and leader. With the True Thinline Les Couleurs Le Corbusier collection, we?ve produced nine amazing, vivid and vibrant colors that nobody else can. The Architectural Polychromy was created by Le Corbusier in two collections in 1931 and 1959 and contained a total of 63 colors in nine color groups. We chose to make one color from each of the nine groups. Even though it was developed so long ago, it is still the most relevant color theory and is still taught in design and architecture schools all over the world. WT: What made you choose a career in the Swiss watch industry"
MB: To me the watch industry is truly fascinating in that it?s the only industry I can think of that is always looking back to its tradition rather than forward to innovation. Most industries need to adapt or die. With watchma...
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A Week in Watches Ep. 79 – Swiss Leftovers
29-04-2024 05:06 - (
Luxury Watch )