Review: the Grand Seiko SBGA211 “Snowflake” - luxury watch

Review: the Grand Seiko SBGA211 “Snowflake”



Many watch brands have a model that defines the company. Rolex has the Submariner, Omega the Speedmaster, Audemars Piguet the Royal Oak, and so on. When you hear the name, you picture the watch and vice versa. Grand Seiko is different. A brand that is currently having a revival, or perhaps extended-US-debut is more accurate, they don?t have one model that necessarily comes to mind when the brand is mentioned. They have all sorts of concepts that do, however, such as finishing, ?Zaratsu,? texture, Spring Drive, hi-beat, value (in a luxury sense of the word), and craft, to name a few. But while there isn?t a specific model that defines them or their aesthetic, there is a model that serves as many?s entry into their catalog (in terms of awareness, not price), the SBGA211, a.k.a. the Snowflake (as it will be referred to from here out). Before I really knew much about the brand, nor their movements, nor before they were readily available in the US, I did, somehow, know about the Snowflake. First introduced in 2010 as the SBGA011, I knew it had a white dial with a texture that set it apart from the crowd. I vaguely knew that inside was a proprietary movement, and – well that might have been it for some time. Fast forward several years and Grand Seiko is now a brand on the lips of every enthusiast. The watches are available at ADs across the US, and there are even boutiques in NYC. The Grand Seiko catalog has grown and changed with the seasons, but the Snowflake remains a...
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