Rolex today announced that it launches a program that will enable retailers that are part of the brand?s official distribution network to sell second-hand models that are certified as authentic. They will come with a new two-year international guarantee. According to Rolex, these timepieces benefit from the same high quality criteria as its new watches. The Rolex Certified Pre-Owned program will initially be available at Bucherer boutiques in six countries (Switzerland, Austria, Germany, France, Denmark and the UK) from the start of December 2022. Other official Rolex retailers who choose to be part of this program will be able to do so from spring 2023.

Rolex Certified Pre-Owned allows for the purchase of pre-owned watches that the brand itself has certified and guaranteed. The aim of this service is to bring added value to the existing supply of pre-owned watches, as Rolex advocates their durability and uncompromising quality standards. According to the brand, it “wishes to accompany the second life of its watches already circulating on the market, with a view to preserving, maintaining and guaranteeing what already exists.” In addition, “these certified-authentic second-hand watches offer customers a tangible and immediate opportunity to become part of the world of Rolex.”
In concrete terms, the Rolex Certified Pre-Owned program attests the authenticity of second-hand Rolex watches that are least three years old at their time of res...