Roll Out the (Mainspring) Barrels: Hublot Launches Big Bang Bavaria at Oktoberfest
A grand Bavarian tradition was given a horological twist at Hublot’s Munich boutique on Tuesday, September 19, at the kickoff of Oktoberfest, the world’s most famous festival. At exactly 4:00 PM, the traditional hour at which the first kegs of Oktoberfest beer are tapped, the Hublot Big Bang Bavaria, a timepiece that represents a partnership with an ancestral German leather purveyor ? and also features the collection’s first bronze case ? was unveiled to a group of international media and guests.
Hublot Chairman Jean-Claude Biver, Hublot CEO Ricardo Guadalupe, and Markus Meindl, CEO of German leather footwear company Meindl ? family-owned since 1683 and the official provider of authentic Oktoberfest lederhosen ? hosted the boutique event and represented the two partnering brands. After the watch’s official introduction, adding to the festive and traditional atmosphere, Guadalupe tapped a keg of Hublot-branded beer with three tips of a wooden mallet, while Meindl uttered the famous German expression “O’zapft is!” (“It’s tapped!”) l-r: Jean-Claude Biver, Ricardo Guadalupe, Markus Meindl,and Ricardo Guadalupe outside the Hublot Munich Boutique
A special Hublot-branded beer keg was tapped for the launch event as Oktoberfest 2017 kicked off.
Guadalupe and Meindl, in traditional Meindl-made Oktoberfest garb, model the new Big Bang Bavaria watches.
The Hublot Big Bang Bavaria was unveiled at 4:00 PM on the dot, as the...
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