Last Thursday, we hosted our second annual WatchTime Rodeo Drive event at the legendary Beverly Hills luxury shopping avenue with 11 participating brands and over 150 collectors. For over three hours, attendees walked between the boutiques, tried on hundreds of different watches, sampled champagne and spirits from all over the world, and chatted with fellow collectors, brand executives, and WatchTime editors. Attendees gathered at Two Rodeo Drive next to Westime Jewelers to sign in and sample a variety of bourbons and whiskeys from Four Roses. Once registered, each collector received a horological “passport” and three questions that pertained to the participating brands. At each boutique, the brand would stamp the passport as the collector mingled, took photos of different watches on their wrist, and had their questions answered. After visiting each of the 11 stores, the passport was returned and placed into a raffle. The winner of the first drawing received a Viceroy 6-Piece Watch Winder from Wolf. If you got all three questions correct, you were entered into a second raffle where the winner took home a single watch winder from Wolf, a $500 gift certificate to Westime Jewelers, and a bottle of Four Roses Bourbon. After the event concluded, a select few collectors and readers joined the WatchTime staff for an intimate dinner at 208 Rodeo restaurant. The sky was clear, the weather balmy, and the boutiques crowded with horological enthusiasts. Here are a few of ...