Just before the new year, I thought I had a brilliant and completely unique article idea (spoiler alert: I didn?t).  I?ve long grappled with the blurred lines between consumerism and watch enthusiasm. Why not write a New Year?s resolution article about purchasing fewer watches in 2024, I thought" Before I could pitch my idea, Zach Kazan had a pitch of his own: a group editorial on the topic of watch related New Year?s resolutions.
So, I condensed my ramblings to a couple paragraphs about using a purchasing hiatus to end the cycle of fueling my enthusiasm with a steady stream of new purchases. I sent in my contribution, popped the Champagne, and gave myself a pat on the back for being so brave and original. Imagine my surprise when nearly every resolution in the group editorial focused on consolidating or cutting back on purchases.  Reading back over the editorial now, I can?t help but feel a bit cliche. Griffin noted how he?d made a resolution similar to mine last year, but lasted only until March- a pace I recently matched with a Bulova Precision I picked up for 50 bucks. Sure $50 is about as cheap as a watch can be, but still disqualified me from any hopes of resolution success. In fact, my relatively small collection looks nothing like it did the day I wrote that resolution. In just two short months I: sold a watch, bought a watch, built a watch, and traded one watch for another. My hopes of collecting deliberately in 2024 are off to a rocky start.

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