SIHH 2015: The Greubel Forsey GMT Black Hands-On
There is little doubt in my mind that Greubel Forsey has become one of the greatest modern-day watch manufacturers. Against all odds the brand has built a successful business model based on creating fabulously complicated watches in extremely limited quantities that can be had for painfully expensive prices, putting them permanently out of the reach of all but the uber, uber wealthy.
This approach of course is not unique in the watch world. When thinking of watch brands that have tried to build a platform based on exclusivity and price any number of names spring to mind, all of which have experienced various degrees of success. What sets Greubel Forsey apart is the fact that the sole focus here is clearly not profitability.
Now I admit, that may seem like a strange thing to say about a company whose entry level offerings cost more than most high-end supercars but take a moment to really think about it and you?ll see there?s some truth to what I am talking about. Sure, there?s no doubt the company is doing well financially but at the same time they are spending millions and millions of dollars on research and development to breakthrough previously established technical and aesthetic boundaries. Add to that the founders? ? Robert Greubel and Stephen Forsey ? legendary refusal to compromise on any element of the watchmaking process, no matter how minor, and you quickly realize that the best way to make watches and the most efficient way to make watches are not the same thing, ...
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A Week in Watches Ep. 79 – Swiss Leftovers
29-04-2024 05:06 - (
Luxury Watch )