There is almost no end to watches inspired by motorsport, but very few watches take that inspiration and do anything truly unique with it. Just yesterday, we brought you news of a new TAG Heuer Carrera that, in my opinion, is something of a by-the-numbers collaboration between an automaker and a luxury watch brand. It has design notes that convey a watch that?s sporty and modern, the ?Porsche? wordmark prominently featured on the case itself, and it?s a Carrera, a collection that is naturally imbued with racing history. I?ve written about a lot of watches that say ?Porsche? on them in one way or another, but it?s honestly difficult to tell them apart after a while. Singer Reimagined takes an entirely different approach. 

The brand itself is part of the Singer Group, which rose to prominence with their bespoke restorations of vintage Porsche 911s. What Singer brings to the table is a very unique and highly specialized perspective. You might love it or hate it, but they don?t suffer from the same problems that inevitably plague large luxury watch brands, namely casting an impossibly wide net, resulting in products that, even when ostensibly ?niche,? have a certain generic quality to them.
Being intrinsically connected to the car world, it?s no surprise that Singer only makes chronographs. Expanding on the very idea of the chronograph in an adventurous way is part of what makes Singer Reimagined exciting. Their chronographs use unconventional movements and mark tim...