It?s not the clean design that makes the Tissot Everytime Swissmatic so special. And it isn’t that it?s powered by a Swiss-made mechanical movement. It?s the fact that all of those things can now be had in a watch from a big Swiss brand at less than $500 retail. Tissot?one of  Swatch Group?s entry-level brands alongside the likes of Mido, Hamilton, and Certina?has made a splashy entry into the below-$500 price point with the Everytime Swissmatic. At $450 with a bracelet or $395 with a leather band, the Everytime Swissmatic is an aggressive offering with the price of the Everytime Swissmatic coming in at less than half the MSRP of Tissot’s next family of mechanical watches.
Brands like Seiko have dominated the affordable mechanical watch market for years, scooping up die-hard followers along the way. Micro-brands have also been operating at this price point, as have digital, fashion and smart watches. And during that time, the vast majority of big Swiss watch manufacturers have been happy to stay relatively upmarket. Just a handful of the variants of Tissot’s Everytime Swissmatic.
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The Everytime Swissmatic is no less than big Swiss? move at an affordable price point that it has not been in quite some time. Swiss mechanicals?other than the fun and quirky ones made by Swatch?have largely been reserved to higher price points. And while Tissot has dipped into the under-$1,000 market before, the Everytime Swissmatic is pric...