A New York institution since it first opened in the lobby of the Waldorf Astoria in 1977, Cellini Jewelers recently found a new home at 430 Park Avenue. Forced to relocate after the grand hotel shuttered its doors for renovations in March 2017, founder Leon Adams picked a premium location in the beating heart of Midtown Manhattan for the flagship boutique.
The new Cellini boutique is located at 430 Park Avenue in New York City. Credit: Cellini
After a soft opening three weeks ago, last Tuesday served as the official grand re-opening for the public. While the brand carries industry staples such as Bulgari, Chopard, and Zenith, plus a host of Richemont and Kering brands (A. Lange & Söhne, Cartier, Jaeger-LeCoultre, Piaget, Vacheron Constantin, Roger Dubuis, Girard-Perregaux, and Ulysse Nardin), what makes Cellini special compared to other jewelers is the sheer amount of independent brands available. Extending beyond typical independent heavyweights such as Richard Mille and Franck Muller (both are available), you’ll find brands such as Bovet, De Bethune, Greubel Forsey, Laurent Ferrier, MB&F, H.Moser & Cie., HYT, Moritz Grossman, Parmigiani Fleurier, Ressence, Urban Jürgensen, and Urwerk, that you’ll rarely find in North America. Among those, there are quite a few that have either made exclusive timepieces for Cellini Jewelers at the request of Leon Adams or highly-limited watches that aren’t available anywhere else in North America. If you h...