Earlier this year, Australia-Based Artem made its debut on WatchTime, introducing to our readers its trendsetting, next generation of sailcloth straps. Ever since, the brand and its impressive range of straps have only grown in popularity, trending on forums and garnering increasing attention for its traditional pin-and-buckle options as well as its more contemporary deployant-clasp offerings. As a result, this month we?re once again looking at Artem?s offerings, going hands-on with some of its most popular styles and introducing its latest “Loop-Less” design.

Artem Straps: The Next Generation of Sailcloth

For those unfamiliar with Artem, the story of the brand begins in Adelaide, a coastal city in South Australia, where two friends passionate about watches and wanting to match their collections with the best straps available embarked on a journey to make that happen. The result, after an extensive R&D program and many sleepless nights, was the creation of the Artem brand and furthermore the next generation of sailcloth straps, each differentiated from the stiff traditional offerings in the category by their supreme comfort and almost zero break-in period.
With an expansive catalog filled with color, size, and clasp options to suit every taste and watch, Artem has become more than just a brand alone. More so, Artem is a state of mind, as embodied in the company motto ?Ars est celare Artem? (?True art conceals the means by which it is achie...