The story of Artem begins in the heart of Adelaide, a coastal city in South Australia where two friends, passionate about watches and wanting to create the best straps to pair with them, embarked on a journey which would produce the genesis of the modern brand.

Who isn’t familiar with traditional “summer” watch strap styles like rubber, tropic options, NATOs, and even Perlons" Yet sailcloth, another no less impressive and historic style, often goes under the radar. Artem, disappointed by the relatively stiff and poor-quality options on the contemporary market, recognized the opportunity and sought to change that, filling a gap for enthusiasts of the beloved summertime strap, and in effect introducing the next generation of sailcloth.
The Next Generation of Sailcloth

What separates Artem straps from sailcloth-style straps developed by other brands comes down to quality and wearability. Artem straps are supremely comfortable, having an almost zero break-in period from the first wear.

The incredible comfort of the straps is a product of an extensive R&D program and many sleepless nights, the results of which were the creation of the Artem brand and the concept behind its superb straps. Whereas sailcloth straps offered by most retailers are more of an afterthought than a serious consideration, Artem focuses clearly on the style, in effect working to present incredible value to enthusiasts in the most pliable and easy-to-wear sa...