With a history spanning more than 146 uninterrupted years, New York City-based Bulova has built its watchmaking legacy on its renowned ?History of Firsts.? This fall, the brand once again reflects upon its nearly century-and-a- half-long role as a boundary pusher, soulfully refocusing on its historic renown among consumers for integrity, ingenuity, and innovation in its watches, and summarizing its key findings from these efforts in a fresh thought: that in order to be first, you have to be bold.

The result of this work is a new chapter for Bulova as envisioned in its new Bold at Heart campaign ? a novel initiative highlighting watches, moments, and musical artists which epitomize, according to Jeffrey Cohen, President of Citizen Watch America, the same ?radical authenticity, ingenuity and a constant curiosity to pave the way for the future,? which has been essential to the brand since its founding by immigrant visionary Joseph Bulova in 1875.
Much more than any single timepiece, being Bold at Heart is an attitude and state of mind that builds on that original essence of individuality and expresses it in a new way. It?s knowing where you come from, but also to have the courage to take a bold new step forward. It?s looking ahead to forge opportunities and create the new. It?s about following your passion, no matter what and in spite of the risks. Bulova and its watches embody this ethos? providing a sense of empowerment in their distinct wear, inspiring a leg...