Citizen Watch Company has launched a new brand campaign, focused on its groundbreaking Eco-Drive technology, to remind consumers of the Japanese watchmaker’s core values and to re-emphasize its commitment to environmental sustainability. Dubbed ?Purposeful Power,? the campaign kicks off with the release of an exciting new watch from its Promaster series, the Limited Edition Navihawk.

Limited Edition Promaster Navihawk (AT8225-51L)

The campaign asks Citizen’s consumers to challenge themselves and think about power differently and puts the spotlight on Eco-Drive, the light-powered, eco-mindful technology that eliminates the need for watch battery replacement. Invented nearly 45 years ago, this revolutionary “Purposeful Power” lies at the heart of nearly all of Citizen?s timepieces, and forms the basis of the values-based connection Citizen is striving to create with consumers via the new campaign.
The Limited Edition Navihawk comes in a special box set with a Citizen clock.

Powered by an Eco-Drive movement, the special watch launching concurrently with the Purposeful Power campaign is the latest version of Citizen’s Promaster Navihawk, a men?s pilot watch inspired by a pilot?s visual experience in the cockpit. It uses the brand’s Atomic Timekeeping system to synchronizes to atomic time for superior accuracy and allows for time adjustments in 26 time zones. Its many useful functions include a chronograph, perpetual calendar, 12/2...