Sponsored: Following Up ?A History of Firsts,? Bulova Launches YouTube Collector Series
With a history that spans 145 years, Bulova has built a legacy as an innovator in watchmaking. This history not only encompasses its many accomplishments in horology and design, but goes far beyond the watch industry itself, but encompasses the American brand’s role as a leader in the evolution of timekeeping and its growing role in society.
Among its many innovations, Bulova was the first American watchmaker to pioneer mass-manufacturing techniques, the first brand in the world to broadcast a television ad, and one of few brands to run defiantly feminist ad campaigns in the 20th century. Bulova dominated the electronic watch market a full decade before the Quartz Crisis, provisioned multiple NASA space missions as well as many other, more secretive programs with the U.S., and, more recently, developed the first curved chronograph movement.
Bulova’s rich legacy was captured in the brand?s official History of Firsts book, published in 2018, which revisited the moments and stories that made the brand what it is today. Now, in an exciting effort to bring that written history to life, Bulova is launching its YouTube Collector Series featuring in-depth conversations with top watch collectors, experts, and historians.
The new 10-episode video series, live now, traces the history and key moments of the Bulova brand, focusing on key touch points of its almost century-and-a-half-long history ? not only in the world of watches, but in the wider aren...
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