Sponsored: How Chrono24 Elevated the Status of Online Secondhand Watch Buying
Have you noticed that the watch collecting community is rarely whispering about the so-called “gray market” these days, and has instead become deeply engaged with discovering valuable pre-owned watches, hunting down prized “unicorn” timepieces, and embracing the thrill of side-stepping the impossible wait lists for certain new models" Chrono24 has not only been at the vanguard of this widespread change in values and shopping preferences worldwide; it has also continued to improve the experience for its consumers since its founding in 2003.
Chrono24 puts a steadfast priority on making sure its community is set up for success, to buy and sell pre-owned luxury watches safely and with total security and trust ? from more than 3,000 pre-vetted dealers across 100 countries, and an approximate 30,000 private sellers. The company takes pride in its vast, proprietary online security measures that have been integral in getting the watch industry, a business often notoriously slow in adapting to new technologies, to finally embrace e-commerce.
The 18-year-old company attributes its own spike in demand for pre-owned watches to evolving consumer values, which are now more embracing of luxury resale and an expanded life cycle for a product, and as a direct response to luxury watch brands? continued patterns of strategic discontinuations and novelties. In fact, the correlation between rumors and exit announcements on Chrono24 is radically swift and q...
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