Sponsored: ShopWorn Sets a New Standard for Seasonal Luxury
The popular retail site ShopWorn has quickly become the go-to resource for watches, jewelry and accessories from A-list brands like Breitling, Carl F. Bucherer, Hamilton, and others. Here?s a look at 10 timepieces you won?t want to miss.
Status watches stand apart among luxury brands in at least one crucial element for consumers: They?re not as seasonal as, say, jewelry or fashion accessories, with many styles extending from one calendar year to the next. And the more iconic the timepiece, the less likely you?re going to find its price connected to that dreaded d-word: discounted.
As retail platforms and philosophies continue to evolve, however, especially in a post-pandemic environment, the watch industry?s once-stalwart approach to pricing is showing signs of a new flexibility. That?s also aided by the rapid growth of luxury resale sites driven by consumers seeking to earn money from the gently used items they?re happy to part with?though ?gently used? is the operative phrase, as eagle-eyed buyers are more discerning than ever about high-ticket purchases. And why not" Given the current profusion of resale sites?a trend that spawned the category nickname ?recommerce?? gently used merchandise at a discounted price has become a buyer?s market.
But what if you could access never-used products at those same prices" That?s the strategy behind ShopWorn, which launched in 2015 as a resource for retailers and other authorized dealers of designer luxury brands to...
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