True value in the entry-level luxury space is few and far between? in particular for watches with proprietary movements and interesting designs. That is, of course, unless you?re Artel Rotec, a new Los Angeles founded, Swiss made brand now making its horological debut in its novel V Series collection.

Artel Rotec first formed in 2018, when designer and longtime watch collector Matthew Roknipour launched the brand as a family owned, independent watch company with a keen focus on value-driven, avant-garde design. Four years later, countless hours of research and development, and a steady dose of personal passion behind the project and the brand now yields its first collection in the limited edition, sports-driven, luxury-minded V Series.
The new collection, which includes the red-accented V1, blue stylized V2, and rose gold flourished V3, came as a result of Artel Rotec and its manufacturing partner in the small watchmaking town of Botyre, Switzerland, Swisstech. In collaboration with Swisstech and its renowned designer Rodolphe Cattin, Artel Rotec developed the V Series line, and furthermore the caliber ART052 driving it, with the automatic movement featuring a proprietary design and now serving as the heart of the new collection.

As a whole, the V Series is an exclusive lineup of timepieces that embodies some of the best of sports-focused watchmaking, hand-built quality, and the smart use of high-grade materials like forged carbon composite. At once bot...