Since the brand?s launch in mid-2021, Australian-based Artem has been consistently impressing the market with its appealing line of strap offerings. At first, this was in its signature, next-generation of sailcloth straps, but not long after the brand? upon excited and positive feedback from its growing list of fans? expanded its offerings in both appealing colors and novel, loop-less designs. This season, we once more turn to the growing brand for its latest, now in its new range of NATO style straps.

The new style of straps includes seven unique colorways, each meeting the brand?s stringent quality and performance criteria. The construction of the NATO style options is where their success resides, opting for a high-grade polyamide nylon which, until now, has almost exclusively been found via in-house options from major luxury watchmakers. Distinguished from the more common seatbelt style nylon most often used for NATO styles straps, Artem?s polyamide straps lay true on the wrist, with little opportunity for chafing, and with incredible durability over time.
In addition to its seamless nylon construction, the stainless-steel hardware Artem has opted to use in its NATO style straps further adds to their appeal. The polished look of the steel matches the slight sheen of the nylon, with the placement of the hardware smartly avoiding the underside of the strap for an even more comfortable fit on the wrist. The combination of this fine design, use of materials, an...