Leading luxury e-retailer MR PORTER, the men’s fashion-focused partner of NET-A-PORTER, has partnered with global watchmaking platform Watches & Wonders to become its first multi-brand online retailer. The collaboration, which began in September 2020, will involve both digital and offline events, while bringing some of the watch industry?s most coveted luxury brands to MR PORTER?s extensive customer base ? offering world-class shopping as well as top-notch editorial content. In all, 14 prestigious watchmaking maisons are taking part in this initiative ? together for the first time.

Over the course of the campaign, MR PORTER customers will enjoy a calendar of activities, ranging from exclusive virtual events with EIP (Extremely Important Person) participation, to small-scale appointment-based sessions, to virtual one-to-one appointments and interactive Instagram Live conversations hosted by MR PORTER?s Editor in Chief, Sarah Bailey, and Senior Watch Editor, Chris Hall. In response to extensive customer research, MR PORTER has introduced a number of new website enhancements to the luxury watch shopping experience: an improved size guide and trend-driven, occasion-based and material filters are the first of several to follow.
Following on from the Watches & Wonders digital platform that occurred on NET-A-PORTER?s Tmall flagship store in April, this new initiative marks the beginning of a year-long program and establishes the luxury retailers as majo...