Sponsored: Where Professionalism Meets Technology, ProTek Sees Its Debut
Crafted with first responders in mind, American watchmaker ProTek launches this month with the debut of their initial collection, the Series 1000.
The new brand joins the Time Concepts family of brands, and is helmed by industry veteran Barry Cohen, founder of Luminox. After founding Luminox in 1989, Cohen differentiated the brand as an industry leader by researching and developing a range of cutting-edge timepieces made up of tritium gas illuminated timepieces and tactical style watches.
In the years to follow, a movement began to take shape, with nearly a dozen brands emerging in the tactical watch category following Cohen?s footsteps, and countless other companies pursuing the same illumination technology for timepieces in their brands. Cohen wanted to get back to the type of watches he loves most so more than thirty years later, he now sees his return to his professional roots in the world of watches, working to foster a new brand whose watches meet at the intersection of fashion and functionality in ProTek: where professionalism meets technology.
A Defining Name
The ProTek name has meaning? it’s a nod to the brand?s dedicated purpose for its timepieces, with it being a combination of the words ?Pro,? as in professionals, and ?Tek? for their unparalleled lume technology: together, ProTek watches are created for those that “Protect” us, and for all others looking for an impeccable everyday timepiece.
In this regard, ProTek?s ...
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