Professor F.A. Porsche, originator of the iconic Porsche 911, founded the Porsche Design Studio in 1972, intending to apply the principles of luxury automobile design to other accessories such as watches. Porsche Design timepieces have adopted many such design and technical elements over the years, but not until this year, and the launch of Porsche Design’s new Custom-Built Timepiece program, have the worlds of car and watch design connected so seamlessly.

More than 1.5 million possible combinations are available for the Custom-Built timepieces.

The program is based on the same production principles used in the manufacturing of Porsche sports cars, and the new digital configurator is based on the existing Porsche car configurator that customers can use to personalize their vehicle. Offering more than 1.5 million possible combinations, the configurator ? which will be available on-site at participating Porsche dealerships ? allows its user to create a “dream timepiece,” based on the brand’s Chronotimer Series 1 model, that will match his or her Porsche 911 car. According to Porsche Design, its Custom-Built Timepiece Program represents the first time in Swiss watchmaking that the concept of a fully customized watch, tailored to pair with a car, will enter into series production.
Paints used on Porsche sports cars are specially adapted for use on watches.

How does it work" A prospective owner navigates a menu on the configurator to vis...