Spotlight on Farer, a British-Born Watch Brand with a Fully-Formed Identity
Farer burst onto the British horological scene back in 2015 and has since made a name for itself with three different lines of watches that have combined a clean and focused design with practical complications and accessible price tags. Joining the brand’s lineup of three-handers, GMTs, and dive watches is a trio of attractive hand-wound timepieces that are nicely sized at 37 mm.
From left to right: The Stanhope, The Hudson, The Lansdell
I first became acquainted with Farer during an event the brand held last fall in New York City for the launch of the Aqua Compressor Automatic series. I was immediately attracted to those specific models in part due to the obvious quality-to-value ratio but also because of what seemed like a tonally-consistent collection of watches that were slowly, and intelligently, being built out.
Constructing a recognizable brand identity is one of the most difficult things for small-scale, independent watch companies. Usually, the founders have so many ideas and design concepts that they haphazardly build out their different lines with no thought given to consistency or brand recognition. Thankfully, that’s not the case with Farer.
A few months ago, Farer introduced these three hand-wound pieces and today we’re taking a look at each of them. Dubbed the Stanhope, Hudson, and Lansdell, each of the watches takes its name from a historic British adventurer.
What’s steady throughout the collection is a slim, stainless steel, c...
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