Spotlight: The Porsche Design Chronograph 1 ? 1972 Limited Edition

This article was originally published in the May/June 2022 Issue of the WatchTime print magazine.
In 2022, Porsche Design is paying tribute to some of its most iconic product creations. Among them is a faithful re-edition of ?the first all-black chronograph? from 1972, the legendary Chronograph 1.
In 1972, Professor Ferdinand Alexander ?Butzi? Porsche, the visionary behind the legendary Porsche 911, established his own design studio separate from the family car making business founded by his grandfather. Driven by the idea to apply his signature design language to products beyond automobiles, the first and most iconic product to emerge from that studio was a wristwatch, simply called the Chronograph 1, which would prove both influential and enduringly popular and serve as the precursor to other items under the Porsche Design brand, including sunglasses, luggage, and even electronics.
This year, on the occasion of the 50th anniversary of both Porsche Design and the Chronograph 1, the company has unveiled a (almost immediately sold-out) limited-edition timepiece that channels the trendsetting look of the 1972 original, alongside a restored Porsche 911 S 2.4 Targa automobile from the same year that takes aesthetic cues from the watch and vice versa.
Visually, the Porsche Design Chronograph 1 ? 1972 Limited Edition is a nearly pitch-perfect replica of the historical model ? which is probably best known these days as the watch Tom Cruise sported in the ...
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