Studio Underd0g has been charming watch enthusiasts with their colorful chronographs for the last few years, and at long last they?ve announced their follow up effort. This is a somewhat tall order – their chronos were hits in the collector community like few other watches can claim to be, largely a result of their total originality and the brand?s commitment to fully exploring their own design language. Their ?Watermelon? chronograph is perhaps their most well known watch, but they?ve released many other equally colorful and exciting chronos, most of which are similarly inspired by the vivid colors of our favorite foods. ?Mint Chocolate Chip? and “Strawberries and Cream? immediately come to mind, but their chronograph has been available in a rainbow of appetizing colors since its inception. With their new collection, Studio Underd0g is approaching color in a different way, and via a different platform, that?s simultaneously a little more traditional and also, in some ways, more transgressive. 
The 02Series Field Collection from Studio Underd0g is their take on a classic field watch, with the hypothetical design brief being that the British Ministry of Defense has asked Studio Underd0g to create a reliable watch for the armed forces fighting in World War II. This, of course, is a familiar idea, and it?s a strange coincidence that this seems to be the season of contemporary British brands providing their own unique twist on something that?s existed for...