For the last year, Swatch has existed primarily as the brand that makes and sells the MoonSwatch, their enormous, crossover hit made in partnership with Omega. It?s tough to underestimate the impact of the MoonSwatch on the watch world, mostly because its impact transcends the watch world. Your friends and family who are not part of the hobby, don?t read this site and others like it, and may not even own a watch, are almost certainly aware of the MoonSwatch. They?ve seen an advertisement for it, or have heard about it on the news, or perhaps they?ve stumbled onto the impressive MoonSwatch displays in a Swatch store, only to be told that the watches aren?t actually available to buy. Swatch has recently upped the ante somewhat on the MoonSwatch front by offering extremely limited versions with gold plated seconds hands, and it has me (and others) wondering if the hype for these watches has crested, and longing for Swatch to go back to making really cool Swatches like the ones so many of us grew up with. 
The truth is, Swatch never stopped making exactly those kinds of watches, but they?ve been somewhat lost in the hysteria for the MoonSwatch. Now, though, comes a series of watches that I think might actually rival the MoonSwatch in terms of enthusiast interest, at least in some quarters. The latest entry in the Swatch Art Journey collection (that has already seen releases this year with watches based on pieces by Roy Lichtenstein, René Magritte, and others) is a s...